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hypothesis: the salt & pepper diner experiment can no longer be conducted as it stands, because everyone is now fully attuned to the opening bars of tom jones’ “what’s new pussycat?”, classically conditioned into a fight-or-flight response. however, this experience can be replicated using 21 back-to-back plays of lou bega’s 1999 hit song “mambo no. 5″, as the general response to “mambo no. 5″ being played twice in a row is not, “hey someone’s playing “mambo no. 5″ again,” but rather, “hey, lou bega’s 1999 hit song “mambo no. 5″ is a lot longer than i first thought.”