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Once in the 17th century Crowley and Aziraphale got into a fight about the best type of wine (Crowley likes red, Aziraphale likes white) and for the next decade or so, two of the best red and white wineries in England got a seemingly out-of-the-blue 'sponsor' who paid them outrageous amounts of money to grow the best grapes and buy the fanciest brewing equipment. The two wineries formed a dramatic feud that lasted for years, passively aggressively trying to drive each other out of business and sabotaging wine tasting competitions all over the country to try and one-up the other winery.
Until one day, two young ladies from each winery fell in love Romeo & Juliet style and ran off together to live out their dreams of lesbian beer brewing in Ireland. Moved, the mysterious sponsors tried the other's wine for the first time and had to admit they liked the other's better (although they would never tell each other that)
They mutually coincided to calling the great-wine-off a tie, and the legend of the feuding families is still present in some parts of the English countryside that Aziraphale and Crowley are still to sheepish to visit to this very day