THINKING, SMILING, PORTRAITS Saatchi & Saatchi For Thai Health Promotion Foundation (2016)
THINKING, SMILING, PORTRAITS Saatchi & Saatchi for Thai Health Promotion Foundation (2016)
"Gory, diseased, photographic close ups were introduced on cigarette packs to repel smokers at a visceral, visual level - by replacing branding with gruesome imagery of the possible effects of smoking. There’s only one problem. Over an extended period of time, they stopped working. If seeing a diseased organ or body part wasn’t persuasive enough anymore, could we make a composite of all of those images, to show the horrific effect that each pack had on the body – the cumulative effect of smoking?"
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