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It's time...we're edging the sleep

Link to the full pdf document HERE (includes links)

What This Is:

A collaborative, grassroots initiative for fans of Markiplier and The Edge of Sleep to promote the newly released TV show on Amazon Prime Video to raise awareness and generate attention that will drive supporters and casual viewers alike to watch the show.

Why This Exists:

Fans of the hit podcast and followers of Markiplier (Mark Fischbach) have been anticipating the TV adaptation for years since it was announced in 2021 and have been waiting to watch the show since then. However, after radio silence since nearly after filming completed, the long-awaited show is now being dropped on Amazon Prime early—before any official promotion starts.

Many fans disagree with the confusing treatment of an adaptation they have been wanting to watch for years, the haphazard amount of pre-release promotion for the show, and the increasingly high benchmarks of instant success placed on creative material, regardless of origin, that challenges the ability of new ideas and stories to thrive and grow.

This collection of suggested guiding materials is intended to serve as a starting point for fans and advocates in taking matters into our own hands and promoting the show we want to succeed, to open doors for future creative projects for all sorts of innovators, and to bring attention to the current challenging creative environment that stifles new projects before they have a chance to shine.

CRITICAL TAKEAWAY (if you read nothing else):

Stream The Edge of Sleep on Amazon Prime Video if you can and TALK ABOUT THE SHOW. Talk about it and anything else covered in this guide as much as you can, because every bit of chatter matters in allowing this project to succeed.

(More info on steps you can take to help under the page break, or check out the full doc linked above for everything!)

Most Important Steps To Take:

Stream The Edge of Sleep on Amazon Prime Video, as well as add it to your watchlist and like the show on the platform to enhance performance metrics.

The full pdf document has information later on detailing how to access Amazon Prime Video as well as information on low-cost pricing and deals for gaining access to Prime Video, and how to use “Watch Party” mode to stream with others.

You can “like” the show even if you don’t have Prime Video and just have a basic Amazon account! Even small metrics like this impact both the front and backend impressions viewed by corporate employees.

Use the hashtags #TheEdgeofSleep and #TheEdgeofSleeponPrime on social media sites where hashtags are applicable in sharing material about the show. Share or make anything you can—memes, art, discussions of the story, pictures, edits, or even just posts saying you’re watching the show. Truly, it all matters and helps!

It’s important to use both tags or at the very least, the second one indicating the streaming platform. It identifies WHAT the show is and WHERE to find it, which is helpful information for those stumbling across The Edge of Sleep for the first time. Additionally, using the name of the platform frequently attracts attention for Prime Video, which can reflect back positively on the show in the eyes of the company if The Edge of Sleep is the source of the discussion.

Although it can be laborious to type out “The Edge of Sleep” every time and thus impulse says to abbreviate in both discussion and hashtags to “TEOS/teos,” this can hinder effectiveness as it is not a recognizable acronym to non-fans and might impact the potential of the full “The Edge of Sleep” title to trend on any social platform.

Share the show with anyone and everyone you think would like it, offline and in person. A personal recommendation will always be more impactful than any ad—everyone is an “influencer” to someone! Also, be sure to rate the show or add it to your watchlist anywhere you can—including on Amazon Prime Video itself through the like function on the show page, as well as on third-party sites like IMDB or TV Guide.

Not sure how to recommend the show to someone? The brief synopsis, “fast facts,” and “pitch” suggestions in the HELPFUL REFERENCE section of the full pdf document might help, along with thoughts of enthusiasm for the show, original podcast, or any of Mark’s other projects mixed in!

Sites like IMDB allow you to rate shows and films for free, even if you haven’t gotten the chance to watch them yet.

Most Important Thing To Remember:

JUST HAVE FUN!!! This is about promoting the show we’ve waited for and want to succeed, opening the door for more projects we want to see, but also just about getting together as a community and making cool stuff!

Again, you can find all this info and more resources in the full Strategy doc linked here. Go forth and sleedge △

In 2023 we stay winning

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