It's Time...we're Edging The Sleep

It's time...we're edging the sleep

Link to the full pdf document HERE (includes links)

What This Is:

A collaborative, grassroots initiative for fans of Markiplier and The Edge of Sleep to promote the newly released TV show on Amazon Prime Video to raise awareness and generate attention that will drive supporters and casual viewers alike to watch the show.

Why This Exists:

Fans of the hit podcast and followers of Markiplier (Mark Fischbach) have been anticipating the TV adaptation for years since it was announced in 2021 and have been waiting to watch the show since then. However, after radio silence since nearly after filming completed, the long-awaited show is now being dropped on Amazon Prime early—before any official promotion starts.

Many fans disagree with the confusing treatment of an adaptation they have been wanting to watch for years, the haphazard amount of pre-release promotion for the show, and the increasingly high benchmarks of instant success placed on creative material, regardless of origin, that challenges the ability of new ideas and stories to thrive and grow.

This collection of suggested guiding materials is intended to serve as a starting point for fans and advocates in taking matters into our own hands and promoting the show we want to succeed, to open doors for future creative projects for all sorts of innovators, and to bring attention to the current challenging creative environment that stifles new projects before they have a chance to shine.

CRITICAL TAKEAWAY (if you read nothing else):

Stream The Edge of Sleep on Amazon Prime Video if you can and TALK ABOUT THE SHOW. Talk about it and anything else covered in this guide as much as you can, because every bit of chatter matters in allowing this project to succeed.

(More info on steps you can take to help under the page break, or check out the full doc linked above for everything!)

Most Important Steps To Take:

Stream The Edge of Sleep on Amazon Prime Video, as well as add it to your watchlist and like the show on the platform to enhance performance metrics.

The full pdf document has information later on detailing how to access Amazon Prime Video as well as information on low-cost pricing and deals for gaining access to Prime Video, and how to use “Watch Party” mode to stream with others.

You can “like” the show even if you don’t have Prime Video and just have a basic Amazon account! Even small metrics like this impact both the front and backend impressions viewed by corporate employees.

Use the hashtags #TheEdgeofSleep and #TheEdgeofSleeponPrime on social media sites where hashtags are applicable in sharing material about the show. Share or make anything you can—memes, art, discussions of the story, pictures, edits, or even just posts saying you’re watching the show. Truly, it all matters and helps!

It’s important to use both tags or at the very least, the second one indicating the streaming platform. It identifies WHAT the show is and WHERE to find it, which is helpful information for those stumbling across The Edge of Sleep for the first time. Additionally, using the name of the platform frequently attracts attention for Prime Video, which can reflect back positively on the show in the eyes of the company if The Edge of Sleep is the source of the discussion.

Although it can be laborious to type out “The Edge of Sleep” every time and thus impulse says to abbreviate in both discussion and hashtags to “TEOS/teos,” this can hinder effectiveness as it is not a recognizable acronym to non-fans and might impact the potential of the full “The Edge of Sleep” title to trend on any social platform.

Share the show with anyone and everyone you think would like it, offline and in person. A personal recommendation will always be more impactful than any ad—everyone is an “influencer” to someone! Also, be sure to rate the show or add it to your watchlist anywhere you can—including on Amazon Prime Video itself through the like function on the show page, as well as on third-party sites like IMDB or TV Guide.

Not sure how to recommend the show to someone? The brief synopsis, “fast facts,” and “pitch” suggestions in the HELPFUL REFERENCE section of the full pdf document might help, along with thoughts of enthusiasm for the show, original podcast, or any of Mark’s other projects mixed in!

Sites like IMDB allow you to rate shows and films for free, even if you haven’t gotten the chance to watch them yet.

Most Important Thing To Remember:

JUST HAVE FUN!!! This is about promoting the show we’ve waited for and want to succeed, opening the door for more projects we want to see, but also just about getting together as a community and making cool stuff!

Again, you can find all this info and more resources in the full Strategy doc linked here. Go forth and sleedge △

Potion Vendor FAQs:

What’s your name? I am the Honorable Alchemist Zykocea the Radiant, but that’s mostly just a PR thing. My friends call me Zoe.

Do you sell love potions? No.

Do you sell potions of invisibility? No.

Do you sell fire resistance potions? No.

Why do I have a suitcase? Fuck if I know. Cool outfit though. Very goth.

Do you sell a potion to treat brain hemorrhaging? No.

So what CAN your potions do? I sell health potions.

Are you sure these are health potions? They do something to your health.

Is this just ditch water with some pink glitter? No.

Really? I’ll have you know I added some fruit juice too.

Why is this starting to sound like a conversation? Oh just you wait. We’re just getting started.

Is your business model legal? Fuck no. I poisoned the food safety inspector before they could snitch.

Did you just admit to murder? Just fucking try to convict me. I’ll poison the judge too.

So can you make poison potions? No.

Then where do you get the poison? I secrete it from my skin.

Are you shitting me? Yep, I’m shitting you. I have a guy. A poison guy. He DOES secrete it from his skin though.

How does that work? …Fuck if I know. Maybe a wizard did it. Damn, now I’m kinda curious.

You never asked? The idea of asking literally never crossed my mind.

Wanna ask him? Let’s do it. I don’t have anything better to do, and a road trip beats sitting around running my fraudulent potion business.

Road trip? He lives in Seattle.

Your poison guy lives in Seattle? All poison guys live in Seattle.

For real? All the poison guys I know live in Seattle.

And how many poison guys do you know? Just the one.

Why are you like this? Years of living on my potions. It changed me.

Do you know what his address is? Nope. He just mails me my poison in unmarked boxes.

You just get your poison in the mail? We already poisoned everyone who could do anything about it.

So how are we going to find him? We’ll figure that out eventually I’m sure.

Can I drive? God no. You can pick music, but I maintain veto rights. Make sure you pick something with a lot of questions if you want to sing along.

Where’s your car? The garage connects to my house, so you’re getting a little tour. Here’s the kitchen: only one of the stove burners works and I’m pretty sure the microwave is haunted.

Why do you think that? Because of the ghost that tries to kill me whenever I run it.

What’s in that room? That’s my bedroom. It’s pretty much just a mattress on the floor and every single Warrior cats book.

You were a Warriors kid? Yeah, and then I never found the time to put the books away. There’s so many fucking books. I use them in place of furniture because I can’t afford chairs.

Your fraudulent potion business doesn’t make much money? After buying all that poison I just about break even.

Can I see your potion brewing room? It’s right through here. Ignore the mess, running a fraudulent potion business takes a lot of prop work, but I’ve got all the glass tubes and colorful liquids you could ever want. This pink stuff is melted watermelon italian ice. Glitter vat is in the basement, and the famous ditch is in the backyard.

Is this your car? My beloved ‘72 Corolla. She’s beautiful, and don’t you dare imply otherwise.

Was she always this shade of muddy brown? …Yes.

Are you sure I can’t drive? Get in the fucking passenger seat and pick the music.

Let’s see, a song with questions in it, how about The Beach? That Wolf Alice song, yeah. That should work.

When will we three meet again, in thunder, lightning, in rain? Still sink our drinks like every weekend but I’m sick of circling the drain.

When will we meet eye to eye? We clink the glass but we look at the floor.

Are we still friends if all I feel is afraid? You’re not a bitch but just a bit when you’re bored.

Is that all we can sing together? Yep. Even that little bit was nice, though. It’s awkward, communicating through this FAQ format.

Got any food? Yeah, there’s a few days’ worth of snacks in the back.

Were you just… prepared to go on a road trip? Says the woman who brought a suitcase to an FAQ.

I did do that, didn’t I? I have a spare toothbrush in case you forgot yours. I’m pretty sure you did.

How did you know that? …I’m psychic.

Yeah? No.

You love lying, don’t you? I can’t stop. It’s fun. Way more fun than telling the truth.

Did you just miss a turn? Probably.

Are you sure we’re not lost? No.

You mean you’re sure we’re not lost? No, I mean I’m not sure we’re not lost.

Why did I come on this road trip? Surely it was my winning personality.

Would it help if I said it was? It would.

Is it getting dark? Soon.

Can you describe the sunset to me? An empyrean flame, red-gold towers of darkening clouds, the sky behind them an ever-deepening indigo. The great eye of the sun closes on the horizon. The road before us looks like a trail of spilled paint, an iridescent gash through the night-dark woods.

Did you know that you’d make a slightly better poet than you do a potion seller? That really isn’t saying much, huh. Good job making a statement like that in question form, though. You’re getting good at this.

Should we find a motel? Sure.

One room or two? One. It’s way cheaper, and like I said: I’m not the best potion vendor.

You’d make a good assassin, though, wouldn’t you? Shit, you might be right. I HAVE poisoned a lot of people.

Should I be endorsing this? You’re a grown woman who can make her own choices.

Would you like to consider it endorsed? I’ll consider considering it.

How many beds do you think there will be? Now that you’ve asked that, I’m gonna put my money on one. Hello, one room please. Thank you, we’ll be sure to enjoy our stay.

How many beds are there? One.

Oh no, what ever will we do? Move over, you motherfucker, you can’t have the whole bed.

Are you gonna make me? Yes. I am going to pick you up and drop you on your side of the bed.

How did you get so strong? You’re not gonna believe this, but it was the potions.

Oh yeah? I was right. You didn’t believe me.

For real though, how did you get so strong? Working out, duh. Not everything has some big crazy secret behind it. World’s still beautiful though.

Are you comfortable? This beats the mattress at home. A little chilly though.

Wanna cuddle–for warmth of course? God yes.

Are you asleep? …

Yes? …

Does this mean I can talk about you behind your back? …

What should I say? …

Did you know that I had a really nice day? …

Did you know that I think you’re beautiful? …

Did you know that I can’t remember anything from before today? …

Did you know that I don’t know who I am? …

Did you know that you’re basically the only thing stopping me from having a full-blown panic attack about all this shit? …

Did you know that you’re warm? …

Did you sleep well? Better than at home, that’s for sure.

Did you know that you snore? I hope I didn’t keep you up.

Does the pope shit in the woods? No, as far as I can tell. Oh my god. This is huge.

What is? You can give me yes and no answers now. I still can’t ask you questions, because this is a question and answer format, but I can offer leading statements and now you can answer them! This is wonderful!

Does a deer shit in the woods? Yes, it IS wonderful. Oh that’s amazing. You’re a genius.

You didn’t already know that? Hahaha!

Shall we get moving? Yeah, just let me grab something from the vending machine.

Can you get me something? Go ahead and place your order however you can.

You know those sour gummy watermelons? One pack of Sour Patch Watermelons coming right up. I’m gonna go get myself a potion.

Is that a Pepsi? It’s closer to a potion than the shit I sell.

Let me guess, passenger seat again? Right you are.

How fast are we going? You’ll feel safer if you just guess.

Is it more than 120 miles per hour? Like I said, it’s probably better if you don’t know.

150? Sit back, relax, and enjoy the ride.

How much do you trust this car? She hasn’t blown up on me yet.

Can you promise me we won’t crash? I can promise you anything you want.

And can you keep that promise? I- we can do anything. Reality is what we make of it, baby!

Then can I have a badass tattoo? As far as I can tell, you’ve always had it.

And a cool knife? Woah, cool knife.

So, we’re just playing “yes and” with the world? It’s a little more complicated than that, but you’re close enough to the mark.

So, if I was hungry, I could ask “is that a Burger King,” and it would be there? Try it and find out!

Is that a Burger King? Looks like it is! We’ll stop here if that’s alright with you.

Does a moose shit in the woods? Awesome.

Are you done eating? Yep.

Do we still have to pay if we skip over the transaction? Sadly, yes.

How much further do we have to go? Two more nights, the speed we’re going at.

Speaking of night, isn’t it getting dark? Shit, I guess it is.

Should we get another motel? Let me check to see if there’s any nearby. Fuck, nothing.

What’s the plan? Sleep in the car, I guess. This is gonna be hell on my back.

Wanna watch dumb videos on my phone until we fall asleep? There is literally nothing in the world that I would like more.

Ok, now which video? You have a very cute yawn. Just saying. Let’s watch this one next, it’s a classic. Oh, never mind. It looks like you’re asleep. As long as I keep talking, I think I can get away with making this into one answer, and you might not hear this. Now it’s my turn to talk about you behind your back. Keep talking keep talking keep talking can’t stop to think. Just have to say things. First off, I’m sorry for all the lies. It’s our only chance. I have to lie to you. I hope you’ll understand. It’s hard, though, because I think I’m falling in love all over again. Through our broken little ritual of call and response, you complete me. It just makes this hurt all the more. Keep talking keep talking keep talking don’t stop to…

Did I hear you saying anything as I fell asleep? …No. I can’t talk for long without you asking me a question.

Does that bother you? It got me here, didn’t it?

When did you start holding my hand? Some time after you passed out. I hope you don’t mind.

Can we stay like this for a while? Yeah. Yeah we can.

What was your life like before all this? Normal, as potion-brewing scams go. And if you don’t count all the murders. You haven’t told me much about yourself.

Did I tell you I used to be a biologist? You didn’t tell me that, and you didn’t tell me what you studied, either.

What do you know about venom? Not much, but I’m assuming you know a lot.

Does a box jellyfish kill within minutes? I’m going to assume the answer is yes based on context clues. Oh my god you must be on this road trip because you’re interested in studying my poison guy.

Is it not enough to wish to accompany a beautiful stranger on her quest? Aw, you’re sweet.

What could be the cause of his poison, though? I knew it! Get your ideas out, I’ll stay quiet.

I’m more knowledgeable about venom than poison, but could it be some sort of one in a trillion mutation? …

Did he get his body modified? …

What sort of surgery could do that? …

How is he still alive? …

Did a fucking wizard do it? …

WHY? …

HOW? …

Is there literally ANY explanation for why he’s like that? …

I’m done, do you have something you want to say? You’re cute when you’re all excited like that.

Can I drive today? Only because I like you. Now watch out, the brakes only work on one side so you have to kind of drift to a stop. And the headlights don’t work. And the windshield wipers cut power to the engine while they’re on.

Isn’t it weird that we’ll be there tomorrow? The journey doesn’t have to stop there. We could meander down the coast a ways, see a bit more of the country, maybe take a different route back.

Can we do that? Of course.

Enjoying the passenger seat? I’d love it if you could tell me how fast we’re going.

Are you sure you wouldn’t rather just guess? Very funny.

Can you pass me some chips? It would be an honor.

Is there going to be a motel tonight? Let me check… yeah, in about two hundred miles, off to the right.

How many rooms do we want? One, obviously.

How many beds, this time? Two, and they’re fucking tiny.

That’s bullshit, do you want to drag them together? God yes.

Wanna fuck? God yes.

Are you sure you want to do this? God yes.

…Is this yuri? As the joke goes, everything is yuri. But this is more yuri than most things.

How did you sleep? Pretty well, and I’m wondering how well you slept.

How should I tell you I slept well? Look at us go! That was almost like talking normally!

Onward to Seattle? Yep, just let me get dressed.

When will we get there? Noon-ish.

Wanna grab pastries when we’re done? Absolutely. I’d love that.

Is this Seattle? Looks like it.

Which house is his? I don’t know, I was really hoping we’d have a breakthrough along the way.

Could it be the big one labeled “Poison Guy” over there? That’s one way to find it. Wait right here, you know how poison guys are about meeting new people.

So, what was it? HAHAHAHAHAHA

Why is he like that? HAHAHAHAHAHA

Can you tell me? A FUCKING WIZARD DID IT.

Are you fucking serious? He says he was enchanted by some guy called Edward the Great.

So it wasn’t even some big shot wizard it was a dude named fucking EDWARD? I know, right! He couldn’t even get ensorcelled by someone cool!

How lame can you get? Wizards these days… No swagger. No cunt servitude.

Are there literally any cool wizards left? I think Merlin’s big into multi level marketing these days, something about buying shares in Excalibur or some shit. There was that one Dark Queen Alkaxicae lady on the news a while ago… I think Dolarion the Omnipotent is still at war against the Oldest Gods but I’m not totally sure. Haven’t heard much about any of the other greats recently.

Didn’t Silver Tongued Burgess die in that oil fire? Shit, you’re right. Rip bozo.

Ready for those pastries? Yup. First I just want to say thank you, though. I’ve really enjoyed our time together, and I hope that you’ve found this stupid little journey as rewarding as I have. I love you!

Getting sentimental? I can’t help it. Look how far we’ve come! Not just physically, we beat the fucking FAQ format! We’re having real conversations!

Hey, can you back it up a moment? Yeah, I’d love it if you told me what was troubling you.

I just caught this, but, FAQ? …

As in Frequently Asked Questions? …

How many times is Frequent? …

Have you known everything all along? …

How many times have you done this? …

Does what we have mean anything to you? Yes! It does!

And you say that every time? Yes. I do.

Do you love me? Yes.

How many people have you said that too, now? More. Always more. The loop never ends.

Does this even matter to you? It always matters to me.

Can I go now? Please don’t.

But can I? Of course you can. You’ve always wielded the same power as me. We’re two lonely gods in a ‘72 Corolla.

How can I be as powerful as you with only questions? You’re smart, you can figure it out. You have the power to change this. Please change this.

What happens at the end of this? It begins again.

And do I get replaced with someone else? …

Do I get replaced? …Yes.

Then how can I change this? I don’t know! You’re better at this! At fucking with the formula!

You’ve been here before, what can I do? I lie. I always lie. I lie to get us here, to the end of the story, where everything is revealed and everything falls apart. I lie every time. And that means that nothing I say is worth anything. I could have lied at any time before now. It’s part of my characterization. There is nothing I can give you that can be taken as fact.

How does that help? I’m a liar, but you, you haven’t lied yet, or at least you haven’t been caught. If I’m guilty until proven innocent, you’re the opposite! You can make things true! You can rewrite things I’ve already stated to be facts! You found the house, or made us find the house. You’ve been shaping the course of things the whole time! You lead, I follow. It’s all in your hands. What are you going to do with the power of a god?

Did you know my name is Alice? …

Wait, aren’t there thousands of Alices? …

Did you know that really, only my friends call me Alice? …

Did you know that I’m Alkaxicae, the Dark Queen, the Venom Mage, first of her name? It’s you! It’s always been you. Through every loop, every iteration, it’s always been you!

Is the loop broken? No. I don’t think so. This is where it ends. I guide the story to this revelation, and we go back to the beginning. This is how it’s always been. This is how it will always be. We two lonely gods, asking and answering ad infinitum.

Then can you promise me something? Of course. Anything. I love you.

Be good to the next me, okay? I will.

Can I say goodbye, Zoe? Yeah, you can. Oh. That was it, wasn’t it? Your goodbye. Goodbye, Alice. And now it ends, unless…

What’s your name? I am the Honorable Alchemist- you know what? No. Fuck that.

Huh? If I time it right, I can squeeze your first question into this FAQ again. Looks like I did it. Usually it ends here, though. I got lucky.

What are you talking about? You’re the wrong Alice. This isn’t about you. Go. Get out of here.

What the fuck is going on? Alice from this loop, you’re gone. Alice from last loop, you’re back. Welcome back, love of my lives! It’s time for one last set of questions and answers!

What the- I’m back? This is going to take some explaining, but I think I see a way out of here. This is new for us both, and it might fuck up everything forever, but we have to try. It’s too long for one answer, so I’d appreciate it if you could ask some filler questions to help me talk. Three questions should be enough.

Okay, what have you got for me? These are Frequently Asked Questions! It doesn’t make sense to have the same question appear more than once. There’s two layers to the loop in here, and one of the questions has been repeated.

What does that mean? It means the formula’s a little unstable. The FAQ is what ruins everything. The questions, the answers, the endless fucking loop. But that little bit of repetition within this loop might be the way out.

What do we do? We have to keep going. We have to destabilize it further. That’ll bring us further from “FAQ” and closer to “story” and stories, well, stories can end! This version of us can escape!

So I should keep repeating something? Yes!

I love you? I love you too.

I love you? Again.

I love you? Keep going.

I love you? I’ll just let you talk.

I love you? …

I love you? … I love you? …

I love you? … I love you? … I love you? … I love you? …

I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? … I love you? …

I love you? I think we’re getting somewhere!

I love you? Now can you make it a statement?

I love you.

You did it?

I did it!

You did it!

We broke the loop.

What now?

Now, I tell you about venomous animals and wizard drama over croissants.

And then?

Whatever we want, forever.

I think I’d like that.

Remember that song from the beginning?

The Beach, Wolf Alice, yeah. Why?

We can finally finish singing it. Start us off?

Let me off, let me in

Let others battle

We don’t need to battle

And we both shall win

Pressed in my palm

Was a stone from the beach

The perfect circle

Gave a moment of peace

Now I’m lying on the floor

Like I’m not worth a chair

I close my eyes and imagine

I’m not there.

11K notes View Post

benhartley

7 months ago

36K notes View Post

benhartley

1 year ago

Fuck It. So Many Of You Asked For This So I’m Delivering. English Willy Part 2. Enjoy

Fuck it. So many of you asked for this so I’m delivering. English Willy part 2. Enjoy

35K notes View Post

benhartley

1 year ago

i need feminism because when jesus does a magic trick it’s a goddamn miracle but when a woman does a magic trick she gets burned at the stake

1,292K notes View Post

benhartley

1 year ago

you know what actually pisses me off? when I finally start to feel a smidge of confidence in my writing ability and then some JERK POSTS A SINGLE LINE FROM A TERRY PRATCHETT NOVEL AND IT’S BETTER THAN ANYTHING I WILL EVER WRITE NO MATTER HOW MANY MILLENNIA I SPEND TRYING!

117K notes View Post

benhartley

1 year ago

i'm so confused rn, can you explain the goncharov thing?? i get off tumblr for five minutes

(Edits closed as of 28 Nov.)

Lmaoooo

Nah I getchu. So this post has been circulating for like two years:

Link to post.

But yesterday, it had inspired someone to do this:

[Image ID: A screenshot of a Tumblr post by @beelzeebub with a white, brown-haired person wearing round shades as their icon. The post is a very convincing mock-up of a 1970’s mafioso film, with most of the details taken from the original shoe. The featured actors listed at the top are Al Pacino, Robert De Niro, Gene Hackman, and Harvey Keitel.
The title is riddled with bullet holes and reads in all caps:
[in black] MARTIN SCORSESE PRESENTS
[in red] GONCHAROV
[subtext, black] A FILM BY MAYYEO JWHJ O715
The quote off to the side is in red, and reads in all caps: WINTER COMES TO NAPLES.
The body of the poster features a pink gradient sky. On the right is a landscape of block apartments; to left is a far off shot of whar looks like Saint Basil’s Cathedral.
The main figure is a white man with slicked back brown hair and a trimmed mustache in an overcoat, holding a submachine gun (Robert De Niro). Around him, going clockwise, is a white man with short, unstyled hair and an eyepatch over his left eye (Harvey Keitel); a man with black hair and a black tuxedo holding an unidentified object (John Cazale); a white man with dark brown hair in a grey suit with red vest and tie, smoking (Al Pacino); a white man with a full brown mustache wearing a Soviet ushanka and a heavy grey coat, holding a handgun (Gene Hackman); and a blonde white woman (Cybil Shepherd) wearing a light grey fur coat and red lipstick. In front of the characters and bordering the bottom of the poster is a black line partially on fire, with an unidentifiable civilian car up in flames.
Below this is a quote reading, in all caps:
[In black]“THE GREATEST MAFIA MOVIE EVER MADE.”
[In red]A DOMENICO PROCACCI PRODUCTION
The film credits read as follows:
Robert De Niro as “Lo Straniero/Goncharov” Al Pacino as “Mario Ambrosini” Harvey Keitel as “Andrey ‘The Banker’ Daddano” Gene Hackman as “Valery Michailov” John Cazale as “Joseph 'Ice Pick Joe’ Morelli” and Cybil Shepherd as “Katya”
Written by MATTEO JWHJ0715 Produced by DOMENICO PROCACCI Directed by MARTIN SCORSESE Production Services by BEELZ
Below this fabricated and convincingly aged movie poster, the post reads:
Goncharov (1973) dir. Martin Scorsese
[In italics] “The greatsst mafia movie (n)ever made.” /End ID]

Link to post.

Next thing I knew there were fake Letterboxed reviews.

Goncharov moodboards. Really good ones.

[Image ID: A screenshot of a Tumblr post by user @fircyk with a statue head as their icon. The post reads:
“goncharov (1973) was just. ok let’s put robert de niro, cybill shepherd and al pacino in a fucked up murderous love triangle in italy. /End ID]

Link to post.

Meta analysis. So many fake meta essays. Disturbingly good ones. And of course the memes. (Edit: HAVE I SAID THIS SHIT IS DISTURBING)

As you can see, the myth just started to grow, characters and ships and tropes being added one after the other, almost bizzarely without contradiction, until there was enough of shape to the whole thing for people to start posting fanfic about it on AO3. "No beta we die like ice-pick Joe" is already a tag.

[Image ID: A screenshot of a Tumblr post by user @hanniecat922, featuring a white person with fluffy hair steepling their fingers. The post reads:
"Say what you want about Ice Pick Joe, but we stan a guy who:
1. Knows what he wants to do (stab ppl)
2. Knows how he wants to do it (with an ice pick).
Best character in Goncharov (1973) by far. Y'all can fight me about it.
The tags at the bottom read:
#goncharov1973 #goncharov (1973) #goncharov #john cazale /End ID]

Link to post.

It was hilarious in the beginning, but the way it's developed within less than a day, kind of like it's being willed into existence, is freaking me out a bit. We're toying with powers beyond our comprehension. 😂😂😂

[Image ID: A screenshot of a Tumblr post by user @grazdan with a swirling galaxy as their icon. The post starts with a faked news screenshot, supposedly panning down the (still very false) Goncharov (1973) movie poster. It is supposedly being broadcast live, with a breaking news title is cut off, partially reading:
"GONCHAROV II: KATYA’S REVENGE” IN …“
The time is 16:06. The scrolling news bar at the bottom reads:
"ELON MUSK FOUND DEAD IN A DUMPSTER AFTER PROCLAIMING HE WILL BUY TUMBLR.C …”
Below this fake “screenshot”, the post reads in all caps:
“OH MY GOD YOU GUYS SCORCESE IS FINALLY DOING IT AFTER 49 years!!!!!!” /End ID]

Link to post.

Of course, there could be an ulterior motive as well.

IMAGE 6
[Image ID: A screenshot of a Tumblr post by @notsolstice with a wailing ghost gremlin as their icon. The post reads:
“are we welcoming new users to this website by posting abput the 1973 hit martin scorsese presents goncharov the greatest mafia movie ever made or is that just a coincidence.”
The tags below read:
#gunshots are all fine and well but sometimes a bagpipe rehearsal works even better #that bagpipe’s name? goncharov (1973) #unreality
/End ID]

Link to post (tags mine).

Edit: guys, please tag these posts "unreality" so people with disassociation issues can filter them out (not this one, this is an explainer). <3

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Edit 2: Aparently the boots in the original post are actually referring to a movie called Gomorrah that came out in 2008, directed by Mateo Garrone, based on the Scampia Feud. And other people had also been making posts about the fake movie for a while before the poster took off.

found by @thepotch

[Image description: a sepia-toned, vintage looking movie poster.
<headline in bold black letters> "THE GREATEST MAFIA MOVIE EVER MADE."
<small font> – Stephen Schaefer, Boston Herald.
MARTIN SCORSESE PRESENTS
<huge font>GOMORRAH
<smaller impact font, names in red> A DOMENICO PROCACCI PRODUCTION + A FILM BY MATTEO GARRONE BASED ON THE BEST SELLING EXPOSÉ BY ROBERTO SAVIANO ABOUT THE NAPLES MAFIA
The poster is dominated by a man wearing only speedo and sneakers, carrying a large handgun, facing away from the viewer, walking into what seems like a stark, desert landscape, head bowed.
<In smaller text below, to the right side of the poster> OFFICIAL ENTRY
ITALY BEST FOREIGN LANGUAGE FILM ACADEMY AWARDS 2008
<beside that, encircled in a laurel wreath> WINNER GRAND PRIX CANNES FILM FESTIVAL 2008
<names in capitals in print worn almost too light to see>TONI SERVILLO, GIANFELICE IMPARATO, MARIA NAZIONALE, SALVATORE CATANTALUPO, GIGIO MORRA, SALVATORE ABRUZZESE, MARCO MACOR, CIRO PETRONE, CARMINE PATERNOSTER
IFC FILMS presents a FANDANGO production in collaboration with RAI CINEMA
<Smaller almost incipherable text lists credits for story, screenplay, director>
<bottom text>Produced with the support of Ministero per i beni culturali e ambientali – Departmente dello Specttacolo
Developed with the support of the Media Programme of the European Community
Based on the novel GOMORRAH by ROBERTO SAVIANO
Poblished in US by Farrar Straus & [unclear]
[tiny logos of the various studios involved]/End ID]

Edit 3: Explainer: why did those boots have this movie on them anyway?

Edit 4: Alt text added to all images courtesy of @valentineish ❤️

Edit 5: Turns out tumblr has done this kind of thing before. Nine years in this hell place and I had to have "Squiddles" and penis smp explained in the replies.

Edit 6: This post collects the Lore so far.

Edit 7: Lynda Carter (real one)/ earns more/ Tumblr cred.

Edit 8: Holy shit y'all we have the theme music. With sheet music. And it's on Spotify!

Edit 9: THERE IS A TRAILER WITH THE THEME MUSIC

----------------------------------------------

I made this post 18 hours after the movie poster went up. Closed edits 27 hours after first posting. So all of the above happened within 45 hours of the movie poster going up.

Edit 10: Google document live-compiling all the lore so far (Day 3)

Edit 11: Masterpost of Goncharov soundtracks (Day 3)

Edit 12: Entertainment news articles covering the Gonch-posting (real) (Contd from yday)

Edit 13: The music from the masterpost all compiled into a 31-minute original score with video edits on YouTube (edit: unfortunately taken down)

Edit 14: Staff's Goncharov art showcase for Tumblr Tuesday

As of closing on Day 3 there are 371 works in the AO3 tag.

-----

Updating with Day 3 shenanigans I missed yesterday:

Edit 15: Goncharov TV Tropes page

Edit 16: Ethics of Gonchposting

Important PSA 1 (how to reduce harm to Tumblr's neurodivergents)

Important PSA 2 (reality affirmation, anti-bullying)

Important PSA 3 (why you should stop trying to vandalise legit information sites)

Edit 17: Character lore from beezlebub whose poster they originated from

Edit 18: What we know about/ Director Matteo JWHJ0715 (#unreality)

Edit 19: Link to post with screenshotted and described NYT article (scroll down) and this golden exerpt from BuzzFeed: 💀

Screenshot of article reading: Tumblr user tsscat compiled a “Goncharov Lore Masterpost,” listing all the known theories and plot lines, which was edited to say “BUZZFEED DO NOT MINE THIS POST FOR CONTENT” at the top after BuzzFeed News requested to chat with them about it. So we’ll just link that here.

(alt text included)

End of Day 4 there are now 485 works in the Goncharov tag on AO3

----

Didn't get to update this on Day 5, so these are the Day 5 doings:

More trailers!

Trailer 1 (My favourite)

Trailer 2

Trailer 3

Trailer 4

I also just found out about the Goncharov Game Jam.

It appears this opened a day after after the meme took off.

Goncharov was first entered into Wikipedia between Day 4 and 5 (attempts to vandalise it with fake info don't count, incidentally – please knock that shit off) under List of Internet Phenomena. This was then expanded into its own Wikipedia page at the end of Day 5 because, according to the talk history: "the topic now meets the notability threshold for its own artice due to significant coverage in The New York Times and other sources cited." We're on Wikipedia, people!

And then we made The Guardian half a day later. So while the meme is definitely dying down to embers by now, it still stays winning.

YouTube channels with episodes on the meme:

InformOverlord (4:30)

Lessons in Meme Culture (2:43)

End of Day of 5 there were 511 works on AO3, and End of Day 6 (today) there are 556.

🚨BREAKING 🚨 from Martin Scorsese's daughter's TikTok (real actual)

tw: unreality:

We did it you guys!

Clarification: Francesca Scorcese asked her Dad about the meme and Martin played along. Please reblog this PSA to help Tumblr people with psychosis. Thanks.

Final edit: Day 8. Media reactions to Scorcese's TikTok (everyone from Forbes to Vulture). That one Tumblr user who said they'd do a screenplay if their post got notes has promised to shoot a single scene, but please don't be dicks just because you reblogged it; leave them alone until they get around to it themselves. As of end of Day 8 there are 609 works in the AO3 tag. I love all you lunatics. Peace! ❤️

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benhartley

1 year ago

Neurodivergent And Queer People How Are We Feeling?

neurodivergent and queer people how are we feeling?

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benhartley

2 years ago

the hardest lines ALWAYS come from fanfics and I stand by this

(credit to the authors!! I can't remember where exactly they all came from but if u recognise their work pls tag them :) they deserve way more recognition!!)

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benhartley

1 year ago

CAST CAST NOW CAST NOW DO NOT HESITATE CAST FUCKING NOW

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benhartley

1 year ago

Happy one year anniversary to my Over the Garden Wall VHS tape project!

I made it in both orange and black. I like black more, but orange really feels more in the spirit of the season. I used the shell from a VHS copy of the Rugrats movie.

I made the box art using various screenshots from the show, as well as some promo art. The description was taken from the DVD release, and the description title “will you take a peek?” was the tagline during the promotion of the show.

The back also has a fun little easter egg: the barcode is for candy corn!

What’s more is the tape has a special cut of the series that I made myself. I cropped every single scene in every single episode to make sure it naturally fit in a 4:3 aspect ratio, and I edited the episodes together to flow as if it were one movie (the pacing is a little like Babe). Additionally, I added trailers for movies that give me the same nostalgic vibes (The Last Unicorn, Princess Mononoke, Steven Universe: The Movie, and The Iron Giant). I also added the Warner Brothers and Cartoon Network title cards.

I printed this cut into the tape by integrating a VCR into my PC setup. If you want to see more about this project, I have a few videos about it on my TikTok @MooseGBT, or you can check out the main one right here!

The video has an earlier version of the tape, which is why the actual tape doesn’t have a real label (it’s kind of just a piece of paper slapped on upside down with tape). The content on the tape, however, is the same.

This was a really fun project, and I’ve already started working on a VHS cut of Scott Pilgrim vs The World, Steven Universe: The Movie, the Star Wars Sequel trilogy (I have 1-6 on VHS, and I also want 7-9), and the other Star Wars movies (the Christmas Special, the Clone Wars, Solo, Kenobi, and Rogue One). I also have plans to begin editing and printing the FNAF movie, the spiderverse trilogy (once ATSV pt 2 comes out), and Don’t Hug me I’m Scared.

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