Relevance - Blog Posts

haveinternetwilltravel

7 years ago

Questions to keep your brand relevant

My two fave questions from this morning’s session Congratulations! Your Brand is About to Become Obsolete were:

What are you doing that’s new and interesting?

Why are you in business? (This is about your purpose, not your product)

Answering these will help you to develop new ways of interacting with your audiences.

Tags

purpose marketing business Branding sxswi relevance

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techyminute

5 years ago

Home Embeddings for Similar Home Recommendations - Zillow AI Blog

We introduce a deep learning-based listing embedding method using a Siamese network for similar home recommendations at Zillow. Our embedding model utilizes both collaborative and content information, models complex interactions between attributes, and effectively handles cold-start items. We have demonstrated the strong performance of our embedding method in surfacing relevant homes to the users.