Pattern Recognition, Leah Kennedy

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Saana Hellsten    |    http://saanahellsten.com

“Razors and shaving creams use highly gendered visual language. By the look of the product, you will know which razor is marketed towards women and which towards men. My project takes away the gendered design from the razors and shaving gels. Like the razors, shaving gels have highly gendered design, although the purpose is usually the same; to make the skin smooth. The project focuses more on the function by giving the option to choose the blade and handle based on the purpose.”

Saana Hellsten is a multi-disciplinary designer from Finland with a focus in package design. She just completed a master’s degree in package design at Pratt Institute, New York. Being Scandinavian, she appreciates nature, sustainability and equality. She also has a passion for timeless, functional, universal design and holistic branding. Saana loves to travel and has also lived and studied in Berlin and Italy. She’s a big foodie and an endless seeker of random experiences.

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