This Is Why We Love @iamhamamat 😇 #Repost @iamhamamat ・・・ Hi There #KingsAndQueens: People Often

This is why we love @iamhamamat 😇 #Repost @iamhamamat ・・・ Hi there #KingsAndQueens: People often ask me what inspires me in life right now and about why I do what I do. Here’s why. With nearly 70% of women (some men) using skin lightening and bleaching creams across Africa, I wonder to myself: How is it that skin lighteners have become a common part of life in our communities across the continent which is home to an estimated two thirds of the world’s darker-skinned population? ••• I’ve read many of the social media posts in response to the recent #Nivea ad post in Ghana. And, I share the same distasteful sentiments for the ad because it terribly missed the mark to capture the true essence of one’s appreciation for natural beauty. But, it has ignited a necessary worldwide conversation that “we” - starting with the adults, parents, community leaders, activists need to address more consciously and assertively the petition against skin lightening and bleaching. The negative effects: kidney and liver failure, skin cancer, hypopigmentation should be enough to take a stronger stand. ••• For me, I believe Africa is awake. We understand who we are and we know we have the power to change our future by correcting our mistakes today . Join me by Clicking the link in my bio to sign the Say No to Skin Lightening and Bleaching Petition which we will present to government officials to tighten the FDA’s regulations against such products. Click the link in my bio to learn more and Join the Movement today! #hamamat #naturalbeauty #loveyourskin #africanskincare #blackbeauty #africanbeauty