WHO THEY ARE:
Release The Pressure is a nonprofit organization dedicated to improving heart health for Black women through education and preventative action.
WHAT WE DID:
❤️🩹 On March 03 and March 31, 2021, Release the Pressure ran LOUDR campaigns with Creatrs art to raise awareness about Black women's high blood pressure and the impact it has on the black community. The campaign’s goal was to get 300,000 Release the Pressure pledges to learn more about heart health by 2022. Two banners were created in honor of Women’s History Month that amplifies the image of self-care for black women. Engaging with the arts can be an act of self-care, self-love, and therapy for black communities. This campaign accomplished the following:
Tapped into the arts through storytelling to produce energizing conversation, content, and engagement around preventive heart health actions in a smart, informative and relatable way focused on self-care & art.
Increased Release The Pressure pledges (btw have you taken the pledge? ).
Engaged with trusted messengers (Black Women artists) to build the Release The Pressure brand through their online community – their “squads.”
Image made by a Tumblr Creatr (Christa David)
Image made by a Tumblr Creatr (@macaroon22)
P.S. Check out @releasethepressure's Tumblr blog
The cast and executive producers of Gentefied played a rousing round of "fill in the _____" to build their own [ADJECTIVE] interview! Gentefied season two is now streaming on Netflix.
“azul’s home” last part of my fur elise series available at https://makersplace.com/anthonysamaniego/azuls-home-1-of-1-54661/
He’s fallen in love, gone to war, battled addiction, and committed armed robbery. He just turned 23. Watch Tom Holland and Ciara Bravo in Cherry, an Apple Original Film, exclusively on Apple TV+
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Have you ever seen a meme floating around somewhere in the great beyond—your family group chat, your friend’s Instagram story—and you’ve thought quietly to yourself, I saw that on Tumblr first, ha! Or maybe you even said it out loud. And then everyone looked at you funny.
Well, this is a post about those special moments: seeing Tumblr in the wild, when a meme or trend or really good post breaches containment like a particularly powerful cryptid.
First and foremost, in 2021, there was gaslight gatekeep girlboss, a meme that sprouted in Tumblr’s native soil early in the year. Following its spread to Twitter, it took the whole internet by storm until it became part of everyone’s standard vocabulary.
Then there was the whole #2014tumblr phenomenon on TikTok, which continues to be a Whole Thing. Basically, people are obsessing over the historical aesthetic of this very website. From a mere seven years ago. Which has been WILD to see for all the people on Tumblr who were around to invent it.
In 2020, iconic Tumblr account @thatsbelievable, a compendium of Victorian-aesthetic jokes with a modern twist, had a successful post in the form of The Best Gorilla Joke of 1897. But when it went viral on Twitter in 2021, people uninitiated in Tumblr vibes believed it really was from 1897, and others had to jump in to clarify.
We all had a good laugh at the Tumblr post about “vertically oriented igneous intrusion,” but many of you took a non-zero amount of offense at an aggregator website kicking off their reporting on the meme with the sentence, “Tumblr’s no longer popular, but that won’t stop content from spreading on other platforms.” Because come on!
On Twitter, Instagram, and Pinterest, there are a bunch of accounts devoted to reposting Tumblr screenshots, the most impressive being @exaltiora’s Twitter thread which runs to over 11,000 continuous screenshots of Tumblr posts! But as a Tumblr user so winningly put it, this is akin to selling bootleg tickets to the clown carnival.
Finally, to cap off the year, we had the feminine urge meme. Like gaslight gatekeep girlboss, this one began on Tumblr and then flooded the channels on many other platforms. But WE know that a meme this good could only have come from one place: right here. In other words: do not cite the deep magic to me, witch. I was on Tumblr when it was posted.
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We had some good times!!
Crew Love
#InsecureHBO “shows Black people just being Black without any extra sauce,” and that’s why it works so well. Now, as the series prepares to say goodbye, Issa Rae, Yvonne Orji, and Jay Ellis reflect on the show’s hella great run, gush about supporting (and clowning) each other, and preview the final season.