Release The Pressure Got LOUDR 🔊 @ Tumblr

Release the Pressure got LOUDR 🔊 @ Tumblr

WHO THEY ARE:

Release The Pressure is a nonprofit organization dedicated to improving heart health for Black women through education and preventative action.

WHAT WE DID:

❤️‍🩹 On March 03 and March 31, 2021, Release the Pressure ran LOUDR campaigns with Creatrs art to raise awareness about Black women's high blood pressure and the impact it has on the black community. The campaign’s goal was to get 300,000 Release the Pressure pledges to learn more about heart health by 2022. Two banners were created in honor of Women’s History Month that amplifies the image of self-care for black women. Engaging with the arts can be an act of self-care, self-love, and therapy for black communities. This campaign accomplished the following:

Tapped into the arts through storytelling to produce energizing conversation, content, and engagement around preventive heart health actions in a smart, informative and relatable way focused on self-care & art.

Increased Release The Pressure pledges (btw have you taken the pledge? ).

Engaged with trusted messengers (Black Women artists) to build the Release The Pressure brand through their online community – their “squads.”

Release The Pressure Got LOUDR 🔊 @ Tumblr

Image made by a Tumblr Creatr (Christa David)

Release The Pressure Got LOUDR 🔊 @ Tumblr

Image made by a Tumblr Creatr (@macaroon22)

P.S. Check out @releasethepressure's Tumblr blog

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